There's a Swedish concept of not too little, not too much, but just enough. It's called Lagom.

Morgan is the founder of Lagom Creative, a branding & web design studio that embodies its namesake. The brand visuals she creates are strategic; magnetic in their intentionality. We infused this into her brand photos at Fernhaus, where she and her husband - using the stay as an anniversary getaway - enjoyed the Swedish tradition of fika together & soaked in the quiet of Northern Michigan.

A refreshing reminder of balance, and of brand photography reimagined.