Brand Session | Goodfare

Liz is the artist & founder behind Goodfare, a creative studio offering holistic design for slow, ethical brands with a passionate spirit. She’s also a close friend, so her eager and delightful energy was familiar as we sat sipping iced herbal teas by the window at a little Lansing coffee shop. As she shared about her goals, where she draws inspiration from, and why she gravitates toward design as a language, I sensed that elusive pattern. It all had to do with living. Being out in the actual world and soaking up inspiration.

With its texture and lived-in energy, Detroit was the perfect location. We planned a day where she’d visit New Order Coffee & wander down Woodward, stopping to sketch on the marble steps of the Art Institute. An intentional interpretation of a day in her life, authentic to her brand’s core message. Scroll and enjoy a peek into the process & the shoot, and hear from Liz about the exciting things it’s done for her business!