Liz is the artist & founder behind Goodfare, a creative studio offering holistic design for slow, ethical brands with a passionate spirit. She’s also a close friend, so her eager and delightful energy was familiar as we sat sipping iced herbal teas by the window at a little Lansing coffee shop. As she shared about her goals, where she draws inspiration from, and why she gravitates toward design as a language, I sensed that elusive pattern. It all had to do with living. Being out in the actual world and soaking up inspiration.

      With its texture and lived-in energy, Detroit was the perfect location. We planned a day where she’d visit New Order Coffee & wander down Woodward, stopping to sketch on the marble steps of the Art Institute. An intentional interpretation of a day in her life, authentic to her brand’s core message. Scroll and enjoy a peek into the process & the shoot, and hear from Liz about the exciting things it’s done for her business!

       

      From Liz:

      “When I began Goodfare, I was so concentrated on client work to pay the bills I wasn’t investing in my brand. This shoot with Christina finally gave it presence. Validity. Something very solid, and it became the catalyst to fleshing out the rest of my business! In our visual culture, photos are the storyteller. People don’t buy products, they buy you. Christina’s dedication to telling my story through the DREAMIEST photos while being so relaxed made the entire process fun and addictive. You’ll be drooling over what she creates with you.”

      Christina Harrison is a Michigan-based photographer crafting timeless wedding and brand imagery in the mitten and beyond. Her work has been featured in some of the world’s top wedding publications, such as 100 Layer Cake & Magnolia Rouge, but more importantly, in the homes of her delighted couples.

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