Simply Curated is a Michigan-based company known for its clean-burning, 100% soy wax candles. The design is beautifully minimal. The scents are dreamy. (Currently burning Olive Leaf & Lemon and feeling like I'm in a Tuscan olive grove.) They have a quietly-crackling wood wick that's a luxury to light. These qualities are what Founder and Creative Director (and total inspiration) Sarah Hart wanted to come through in her brand photos.
For the photoshoot, we blended intentional, natural styling with room for documentary-style captures of her process - an approach steeped in thoughtful ease. This is the secret to imagery that feels elevated & genuine. Photos that interest your audience and inspire you to keep creating.
Christina made me feel confident & comfortable in front of the camera...she captured so much more than I could've imagined! Since receiving the images, we've been able to redesign our website and have consistent content for social media.
The results have been an increase in followers and an increase in sales, but also an increase in my confidence to share my brand & story with the world.