Creative & analytical, Stefani has a unique ability to look inside a business & tailor systems to make it more efficient, profitable, and freeing to run. To save you time and money and headaches. And as we sipped our Starbucks & she shared more about this, about how it meant looking beyond the face of a business and at the inside, I found myself wringing my hands thinking about my own “closets” that…erm…don’t get quite as much attention as the curb view, so to speak. But the more I got to know Stefani, the more that feeling seemed to evaporate.

      We agreed this was the main hurdle for her potential clients, and crafted a shoot that would help show the kind, trustworthy guru she is. Photos that feel clean, organized, elevated, and human to help her people overcome that fear barrier and experience the gold she offers. Some more of Stefani’s requests? A solid mix of horizontals and verticals, inclusion of carefully chosen objects & colors that reflect her brand, and plenty of white space to allow for versatility in design & website use.

      Scroll down to see the results & hear what having a collection of purposeful photos is doing for Stefani and her brand!

       

       

       

      A few examples of how Stefani is using her photos on her website:

       

       

       

      “Since relaunching my business and website with Christina’s imagery, I’ve been able to book out my calendar with an entirely new service, and people trust me and I come off as much more professional and personable. I couldn’t have elevated my business in this way without her!”

      – Stefani | Detroit, Michigan

      Christina Harrison is a Michigan-based photographer crafting timeless wedding and brand imagery in the mitten and beyond. Her work has been featured in some of the world’s top wedding publications, such as 100 Layer Cake & Magnolia Rouge, but more importantly, in the homes of her delighted couples.

      Click here to discover more